About the Book

Media content, authored by diverse individuals across different organizations, often presents varying perspectives on the same news, which can either foster societal agreement or discord. Understanding the underlying purpose of media content is key to navigating these dynamics.

Research in mass media seeks to uncover audience preferences and gauge the societal impacts of media messages. This book delves into these aspects, exploring how media influences harmony through its communication methods, treatment of topics, and the tools it employs. By examining both mass media and social media content, this study aims to highlight their role in fostering a cohesive global communication landscape, thereby contributing to societal harmony and understanding.

Contents

Introduction

Language Newspapers in Mofussil Areas

Speaking in the Favour of Margin: Gandhi, Societyand Specially-able

Message in Mass-age: Social Media and Voice of Tribal Students

Gandhi, Field Work, and Curricular Challenges: Experiences from Padyatra

Women-Ccntric Soap Operas: An Analysis of the Undercurrent of Patriarchy in India

Media, Rural Development, and Concern for Sustainability

Elevating Learning, Mass Media, and Ever-Changing Curriculum

Issues in Gender Harmony

Gender Harmony Case (The Nirbhaya Issue)

About the Author / Editor

Punita Arun Harne is Professor at the Department of Journalism and Mass Communication, Faculty of Professional Studies, Gujarat Vidyapith, Ahmedabad. She began her career as a subeditor with The Times of India (regional edition) during 1988–1993. Since 1994, she has been in media education. Actively involved in academic writing, biographical writing, documentary writing and communication research, she has authored five books as a single author, two as a co-author, and has many entries in the ‘Gujarati Vishwakosh’ Encyclopedia. Attached to various universities as a resource person, she is also the recipient of a Fellowship from the Department of Culture, Ministry of Human Resource Development, Government of India.