About the Book

The aim of this book is to make the subject of economics more accessible and relevant to those studying it as part of a business-related degree or professional examinations. It covers all the major principles of economics, but its focus throughout is firmly on applying these principles to the business environment. This book is a determined attempt to furnish up-to-date knowledge of business economics in a simple and lucid manner. It will be of great use not only for commerce and arts students but also for CA and CS students.

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Contents

Basic Concepts

• Nature and Scope of Economics

• Business Economics

• Static and Dynamic Analyses

• Economic Laws

Theories of Consumer Behaviour Utility Analysis

• Utility Analysis

• Consumer’s Surplus

• Indifference Curve

• Demand and Law of Demand

• Elasticity of Demand

Theories of Production

• Production Function

• Return to Scale

• Optimum Factors Combination

• Theories of Population

• Revenue Analysis

• Law of Supply   

• Cost Analysis    

Theories of Product Pricing

• Market and Time Period

• General Theory of Price Determination

• Perfect Competition

• Monopoly 

• Oligopoly

• Monopolistic Competition

Theories of Factor Pricing

• General Theory of Factor Price Determination

• Theories of Rent

• Theories of Wages

• Theories of Interest

• Theories of Profit

Other Concepts

• National Income and Economic Welfare

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About the Author / Editor

A.C. Gupta has over thirty years of teaching experience of postgraduate classes. He retired as Vice Principal, Bangur College, Pali. He also has to his credit a book “Economic Organisation.”

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